Government Guidance Strategies for the Development of Micro-enterprises

Authors

  • Chun Liang Chen National Taiwan University of Arts, Taiwan Author

    DOI:

    https://doi.org/10.31686/ijier.vol4.iss1.506

    Abstract

    The purpose of this study is to identify the different strategies employed by micro- enterprises supporting by the government funding with different developmental stage of industrial life cycles. This paper used a multiple-cases study method and selected 48 cases micro-enterprises to analyse the developmental phases of these firms. From the results, we find that micro-enterprises tend to need government guidance in five respects at their different growth stages: product packaging, design and promotion; introduction of external resources; commercial community operation; new products/services delivery; and objective-oriented marketing.

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    Author Biography

    • Chun Liang Chen, National Taiwan University of Arts, Taiwan

      Assistant Professor, Graduate school of creative industry design

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    Published

    2016-01-01

    Issue

    Vol. 4 No. 1 (2016): International Journal for Innovation Education and Research

    Section

    Journal Articles

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    Copyright (c) 2016 Chun Liang Chen

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    How to Cite

    Chen, C. L. (2016). Government Guidance Strategies for the Development of Micro-enterprises. International Journal for Innovation Education and Research, 4(1), 40-45. https://doi.org/10.31686/ijier.vol4.iss1.506