A test of the relationship between buying impulsiveness and impulse purchases 206 154
Adapting rook and fisher’s scale to the Algerian cultural
DOI:
https://doi.org/10.31686/ijier.vol3.iss5.361Keywords:
impulse buying, Algerian buyers, age, gender, purchase impulsivenessAbstract
This research work aims to show the contribution of individual factors, specifically the buying impulsiveness, to making an impulse purchase. For this purpose, Rook and Fisher’s scale (1995) is proposed to measure the level of impulsive purchase in Algerian buyers. Following an empirical study done on 385 impulse purchasers, it was possible to see that consumers are more impulsive when they experience high levels of impulsivity. These results would help managers attract customers and lower their guards, as a result of several stimuli, to push them make emotional and functional impulse purchases.
References
D’Antoni J.S. & Shenson H.L, “Impulse Buying Revisited: A Behavioral Typology”, Journal of Retailing, (1973), 49, 1, p 63-73.
Cobb C.J. & Hoyer .W.D. «Planned versus impulse purchase behavior Journal of retailing», (1986), 62, p.385-409.
Dittmar H., Beattie J. et Friese S.” Gender identity and material symbols: objects and decision considerations in impulse purchases”, Journal of Economic Psychology, (1995), 16, p.491-511. DOI: https://doi.org/10.1016/0167-4870(95)00023-H
Dittmar H., Bond R I want it and I want it now: Using a temporal discounting paradigm to examine predictors of consumer impulsivity. British Journal of Psychology, (2010). 101, 751-776. DOI: https://doi.org/10.1348/000712609X484658
Eysenck S.B.G. and Eysenck H.J. “The place impulsiveness in a dimensional system of personality description “, British Journal of Social and Clinical Psychology, (1977), 16, p.57-68. DOI: https://doi.org/10.1111/j.2044-8260.1977.tb01003.x
Giraud M. « Les achats impulsifs en hypermarché : segmentation des acheteurs », XVIII ème Congrès International de l’Association Française de Marketing-Lille.(2002), 101-128.
Giraud M, Les acheteurs impulsifs : proposition d’une typologie, décisions Marketing, (2001), 24, 17-24. DOI: https://doi.org/10.7193/DM.024.17.24
Gupta,Sumeet ; Heng Xu and Vimal Sahu ,« Impact of Store Size on Impulse Purchase ». ICFAI Journal of Marketing Management, (2009). Vol.8, N°1, p.7-22.
Haussman A. « A multi-method investigation of consumer motivations in impulse buying behavior » Journal of Consumer Marketing, (2000), 17, 5,403-419. DOI: https://doi.org/10.1108/07363760010341045
Herve ,Catherine and Etienne Mullet.” Age and factors influencing consumer behavior” International Journal of Consumer Studies, (2009).Vol 33, n°3, p.302-308. DOI: https://doi.org/10.1111/j.1470-6431.2009.00743.x
Jones, M.A., Reynolds,K.E, Weun, S.,& Beatty, S.E .The product –specific nature of impulse buying tendency. Journal of Business Research (2003), 56 (7), 505. DOI: https://doi.org/10.1016/S0148-2963(01)00250-8
Piron F. «A comparison of emotional reactions experienced by planned, unplanned and impulsive purchasers”, Advances in Consumer Research, (1993), 20, p.341-344.
Puri R. «Measuring and modifying consumer impulsiveness: a cost benefit accessibility framework» Journal of Consumer Psychology, (1996), 5, 2, p.87-113 DOI: https://doi.org/10.1207/s15327663jcp0502_01
Rook D.W, "The buying impulse", Journal of Consumer Research, (1987), vol. 14, September, pp. 189-199. DOI: https://doi.org/10.1086/209105
Rook D W & Gardner M, “In the mood: Impulse buying’s’ Affective antecedents. Research in Consumer behavior. (1993), P 1-28.
Rook D & Hoch S. « Consuming impulse » Advances in Consumer Research, (1985), 12, p.23-27. DOI: https://doi.org/10.1086/208514
Rook D.et Fisher R. « Normative influence on impulse buying behavior», Journal of Consumer Research, (1995), 22, p.305-313.Youn, S.H .The dimensional structure of consumer buying impulsivity: measurement and validation. (2000). Unpublished doctoral dissertation, University o Minnesota, Minneapolis, MN. DOI: https://doi.org/10.1086/209452
Youn S. and Faber R. « Impulse buying: its relation to personality traits and cues », Advances in Consumer research, (2000), 27, p.179-185.
Virginie, Maille.”L’influence des odeurs sur le consommateur: la tendance à la recherche de sensation et au comportement exploratoire comme variable modératrices” Revue Française du Marketing, (2003), vol.194 n°4,p.49.
Wood M. « Socio-economic status delay of gratification and impulse buying », Journal of Economic Psychology, (1998), 19, 3, June, p.295-321. DOI: https://doi.org/10.1016/S0167-4870(98)00009-9
Downloads
Published
Issue
Section
License
Copyright (c) 2015 Nadira Bessouh, Ahmed Mir, Ali Iznasni
This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.
Copyrights for articles published in IJIER journals are retained by the authors, with first publication rights granted to the journal. The journal/publisher is not responsible for subsequent uses of the work. It is the author's responsibility to bring an infringement action if so desired by the author for more visit Copyright & License.
