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Use of association rules to perform the mining of a marketing database commercial

Authors

  • Priscilla Leão de Lima

    FAMETRO

    Author

  • Richardyson Nobrega da Fonseca

    Graduate department of the university center - FAMETRO

    Author

  • Rilmar Pereira Gomes

    Graduate department of the university center - FAMETRO

    Author

  • David Barbosa de Alencar

    Graduate department of the university center - FAMETRO

    http://orcid.org/0000-0001-6705-6971 (unauthenticated)

    Author

DOI:
https://doi.org/10.31686/ijier.vol9.iss4.3033
Keywords:
Array, Array, Array
Abstract

Currently, companies seek to find methods to analyze their customer behaviors and profiles. From this, a case study was carried out in a drugstore, in which the data mining technique and the Apriori algorithm were applied, for a better understanding. of your sales. First, a bibliographic survey on data mining and its tasks was carried out. Soon the sales made and their respective products were examined. Finally, marketing standards were presented according to the data analyzed, in order to assist the organizational management and marketing of the examined company.

Author Biography
  1. Priscilla Leão de Lima, FAMETRO

    Graduate department of the university center

References

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Published
2021-04-01
Issue
Vol. 9 No. 4 (2021): International Journal for Innovation Education and Research
Section
Journal Articles
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Copyright (c) 2021 Priscilla Leão de Lima, Richardyson Nobrega da Fonseca, Rilmar Pereira Gomes, David Barbosa de Alencar

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How to Cite

Leão de Lima, P., Fonseca, R. N. da, Gomes, R. P., & Alencar, D. B. de. (2021). Use of association rules to perform the mining of a marketing database commercial. International Journal for Innovation Education and Research, 9(4), 142-152. https://doi.org/10.31686/ijier.vol9.iss4.3033