Enhancing creativity through Biological Stimuli during new products ideation

• Rodrigo Bastos Fernandes

  Federal University of Santa Catarina, Brazil

  Author

• André Ogliari

  Federal University of Santa Catarina, Brazil

  Author

The development of new and innovative products consists in a competitive advantage, allowing companies to overcome competitors, maintain or even increase its market share. As the product development cycle is shortening, a greater effort is required at the ideation of new technologies and products. In this context, the bio-inspired design has been receiving attention as a creativity strengthening method. However, the majority of methods and tools proposed in this field present biological stimuli in the form of literature extracts, requiring a great cognitive effort from the design teams in abstracting principles to generate ideas. In this paper a systematic approach to biological stimuli development is presented, as well as its contribution during the ideation process. An experiment was conducted on the context of a product design course. As result, it was evidenced that the biological stimulators contributed to the increase of the ideas' utility and variety, favoring the innovation process.

1. Rodrigo Bastos Fernandes, Federal University of Santa Catarina, Brazil

   Dept. of Mechanical Engineering

2. André Ogliari, Federal University of Santa Catarina, Brazil

   Dept. of Mechanical Engineering

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