Organizational aesthetics

• Inara Antunes Vieira Willerding

  Federal University of Santa Catarina, Brazil

  Author

• Juliano Keller Alvez

  Author

• Édis Mafra Lapolli

  Federal University of Santa Catarina, Brazil

  Author

In response to the new challenges arising from an increasingly competitive and globalized environment, aimed at the Knowledge Era, where the value of the individual, his knowledge, and best practices become essential, managers with greater sensitivity and flexibility, aligned to entrepreneurial objectives, must be encouraged in the quest for knowledge sharing in order to encounter new opportunities and new processes of innovation. Therefore, the objective of the present research is to apply a strategic model for knowledge sharing in the light of organizational aesthetics and entrepreneurial management, developed by Willerding (2015), in an entrepreneurial organization that promotes knowledge sharing and change generation, opening the discussion on the possible impact of the aesthetic dimension on the ambiguity and subtlety existing in the business routine. To achieve the proposed objective, the study is based on bibliographical and documentary research, and interviews. In general terms, the contribution of the model to the understanding of complexities, ambiguities, and subtleties, existing in the business daily routine, becomes evident, allowing a differentiated perspective in its management so that they can reach new conclusions about their performance, thus promoting a competitive differential and a greater socioeconomic development.

1. Inara Antunes Vieira Willerding, Federal University of Santa Catarina, Brazil

   Postgraduate Program in Engineering and Knowledge Management

2. Édis Mafra Lapolli, Federal University of Santa Catarina, Brazil

   Postgraduate Program in Engineering and Knowledge Management

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